{"id":342,"date":"2024-05-09T04:20:59","date_gmt":"2024-05-09T04:20:59","guid":{"rendered":"https:\/\/mariomoncalian.com\/?p=342"},"modified":"2025-07-31T02:31:01","modified_gmt":"2025-07-31T02:31:01","slug":"hallmark-rebrand","status":"publish","type":"post","link":"https:\/\/mariomoncalian.com\/index.php\/2024\/05\/09\/hallmark-rebrand\/","title":{"rendered":"Hallmark Rebrand"},"content":{"rendered":"\n<p class=\"has-text-align-left\">This conceptual rebrand transitions Hallmark from greeting cards to playing cards. The advertising campaign includes (1) a teaser (2) a supporting advertisement, and (3) a two-page magazine spread. The original Hallmark crown with five points was simplified as a three-point crown with the initials HM inside.<\/p>\n\n\n\n<p><strong>Tools used:<\/strong> Adobe Illustrator, Photoshop, and InDesign<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1024\" data-id=\"345\" src=\"https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser1-797x1024.webp\" alt=\"\" class=\"wp-image-345\" srcset=\"https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser1-797x1024.webp 797w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser1-233x300.webp 233w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser1-768x987.webp 768w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser1-1195x1536.webp 1195w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser1-1593x2048.webp 1593w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser1.webp 1800w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1024\" data-id=\"343\" src=\"https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser2-797x1024.webp\" alt=\"\" class=\"wp-image-343\" srcset=\"https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser2-797x1024.webp 797w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser2-233x300.webp 233w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser2-768x987.webp 768w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser2-1195x1536.webp 1195w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser2-1593x2048.webp 1593w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_rebrand_teaser2.webp 1800w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" data-id=\"655\" src=\"https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_spread-1024x662.webp\" alt=\"\" class=\"wp-image-655\" srcset=\"https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_spread-1024x662.webp 1024w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_spread-300x194.webp 300w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_spread-768x497.webp 768w, https:\/\/mariomoncalian.com\/wp-content\/uploads\/2024\/05\/hallmark_spread.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This conceptual rebrand transitions Hallmark from greeting cards to playing cards. The advertising campaign includes (1) a teaser (2) a supporting advertisement, and (3) a two-page magazine spread. The original Hallmark crown with five points was simplified as a three-point crown with the initials HM inside. Tools used: Adobe Illustrator,&hellip; <\/p>\n","protected":false},"author":1,"featured_media":343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,12],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic_design","category-home-page"],"_links":{"self":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":3,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":658,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts\/342\/revisions\/658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/media\/343"}],"wp:attachment":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}