{"id":680,"date":"2024-05-11T16:38:21","date_gmt":"2024-05-11T16:38:21","guid":{"rendered":"https:\/\/mariomoncalian.com\/?p=680"},"modified":"2025-08-04T17:17:20","modified_gmt":"2025-08-04T17:17:20","slug":"bsuad-logo-animation","status":"publish","type":"post","link":"https:\/\/mariomoncalian.com\/index.php\/2024\/05\/11\/bsuad-logo-animation\/","title":{"rendered":"BSUAD Logo Animation"},"content":{"rendered":"\n<p>Using the new Buffalo State University Art and Design department logo designed by Professor and graphic designer Shasti O&#8217;Leary Soudant, I developed a 3D animation. I approached each letter as a character based on my interpretation of the visual design, creating corresponding sound design that I narrated. I animated the <strong>B<\/strong> to enter with a spinning motion, mimicking the Twilight Zone intro, with custom narration matching its tone. The <strong>S<\/strong> is separated into two Pac-Man-like forms that collide to create the letter. The <strong>U<\/strong> functions as a rubber projectile with a ping\/chime sound effect. The <strong>A<\/strong> launches as a rocket. The <strong>D<\/strong> materializes through a vision test sequence, appearing progressively into focus. The project combines motion graphics with character-driven animation and original audio to create a kinetic interpretation of the university&#8217;s visual identity.<\/p>\n\n\n\n<p><strong>Tools used:<\/strong> Illustrator and After Effects; sound effects and voice narration by Mario Moncalian.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/mariomoncalian.com\/wp-content\/uploads\/2025\/07\/BSUAD_logoWsound-1.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Using the new Buffalo State University Art and Design department logo designed by Professor and graphic designer Shasti O&#8217;Leary Soudant, I developed a 3D animation. I approached each letter as a character based on my interpretation of the visual design, creating corresponding sound design that I narrated. I animated the&hellip; <\/p>\n","protected":false},"author":1,"featured_media":682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion"],"_links":{"self":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/comments?post=680"}],"version-history":[{"count":2,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts\/680\/revisions"}],"predecessor-version":[{"id":687,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/posts\/680\/revisions\/687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/media\/682"}],"wp:attachment":[{"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/media?parent=680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/categories?post=680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariomoncalian.com\/index.php\/wp-json\/wp\/v2\/tags?post=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}