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Hertel Alley Mural Fest 2025

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William Mattar Super Bowl 2026 Commercial

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3D Piet Mondrian

Drawing on my foundation in traditional art fundamentals and my knack for contemporary digital motion, I created a series that

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AIRECO

Project Brief: Create a product concept based on the element air and develop comprehensive brand identity Created and develope

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AMA-ZINE PLACES

Travel Zine cover and two spreads based on my visits to the island of Maui aka “The Valley Isle” Tools used: InDes

The Real Super Mario

A 2D parallax animation casting myself as Super Mario running through the Buffalo State University campus. Many recognizable s

Custom Font (Pilot G2)

Developed a custom font named after the Pilot G2 gel pens, a typography project that explores personal identity and authentici

Expressive Type

A typographic interpretation of the word uncomfortable, featuring fragmented, disjointed letterforms pressed against spatial b

Album Covers

Created three conceptual album covers for one of my favorite hip-hop groups, the Wu-Tang Clan. Each design filtered through a

Hallmark Rebrand

This conceptual rebrand transitions Hallmark from greeting cards to playing cards. The advertising campaign includes (1) a tea

Talking Heads Tour Poster

Designed a conceptual tour poster for the famous American rock band, Talking Heads. The boombox serves as the focal point, ref

Mariachiways

Mariachiways is a playful reinterpretation of Paul Rand’s famous Jazzways magazine cover. Rand was a pioneering American gra