Project Brief: Develop comprehensive packaging design for a salsa brand featuring multiple flavor varieties with cohesive brand identity
Created “Moncalientes” salsa brand packaging featuring three distinct flavor varieties, salsa verde, pico de gallo, and salsa roja, each with coordinated label design and custom lid graphics. Each flavor profile maintains its individual personality through strategic color and graphic differentiation, while the overarching brand identity ensures immediate recognition as part of the Moncalientes family.
Tools used: Adobe Illustrator

