Project Brief: Create a product concept based on the element air and develop comprehensive brand identity

Created and developed brand identity for “AIRECO,” a conceptual energy company that converts air into energy at the residential level, offering an alternative to large-scale wind turbines or solar panels. The project explores the concept of making renewable energy more personal and accessible, empowering individual consumers rather than relying solely on corporate energy solutions.

The design challenges traditional sustainable energy branding through clean, modern visual language that effectively communicates innovation and environmental responsibility. The comprehensive identity system incorporates visual elements that reference both air movement and energy transformation, utilizing contemporary typography and an environmentally-conscious color palette.

The final brand maintains an approachable, trustworthy presence while clearly emphasizing the company’s renewable energy mission and consumer-focused approach. The visual identity successfully bridges the gap between high-tech innovation and everyday accessibility, making clean energy feel attainable for homeowners.

Tools Used: Adobe Photoshop, Adobe Illustrator, Blender